I'm trying to crack the marketing code...
- One of the first steps, they say, is writing a log line or elevator pitch...one or two sentences that describe your work. The sentence must hit an emotional cord and be easily remembered.
I've got this so far. Which is better: 1, 2, or 3?
1. A present day Herculean tale about a woman who must decide if she is the helpless damsel in distress or the hero. And her decision will have a massive ripple effect on her life and the lives of everyone one she knows and loves.
3. Raina's led a life of rejection,and failed at every attempt at success, but when tragedy hits close to home she's pushed to her breaking point. What she does next, well that's the stuff legends are made of.
They're crap. Eh...Back to the drawing board, I guess.
- The next step in marketing feels pretty impossible to me; socializing. I recoil in dislike at the very word... I'm suppose to create some kind of email list and ask people to subscribe to my blog or whatever...arg. Like my Facebook page if you really what to hear more from me, as I regularly neglect my blog and twitter account.
- Make it easy for people to buy your books...Done and done. Buy them here. In my three years of publishing I've found that Kindle is really the only platform I sell from. I've had my books published through every known online marketplace, and I've sold maybe a total of three books a year outside of Amazon's kindle. It's just not worth the headache to have it available anywhere else.
- Take full advantage of social media and know the best time to post...Well, that sounds all well and good, but I work at night and sleep during the day, so....eh, I do what I can when I can. I don't like posting tons of ads and spam and whatnot...who want's to follow my facebook and then see nothing but ads for my books? No one. If you follow my facebook, you'll likely see inspiring and geeky posts, updates on how my next book is coming along and random other BS. Twitter, Google+ and Pinterist I visit rarely. Of late, I've been trying to get more into Goodreads, though. I've joined a lot of groups that look cool! Here are some other sites to promote your book on. I've gone on them without much success...but, who knows. It might work for you.
- GIVEAWAYS! I love giving away books. I have a note on every page of my website that says so...One free book, one honest review. Currently my facebook page is at 393 likes. I've promised my fans that once it reaches 400 I'd do a massive giveaway! E books, bags, hats and whatnot. I've recently learned you can host giveaways through Goodreads...I'm going to have to look more into that one.
- Put excerpts from one of your books at the end of your other books so readers feel compelled to read that one, too.
- After that it's a whole lot of online schmoozing! Host chats, comment on other blogs, being super friendly and introducing yourself, taking the social initiative...well, you know what, you can read about all that shit here. I'm getting anxious that talking about it. I'm not too good at that stuff...
All in all the basic theme seems to be socialize, socialize, give away free stuff, give away free stuff, socialize, socialize, give away free stuff, give away free stuff...I feel like I'm screaming, "LOVE ME, LOVE ME! WHY WON'T ANYBODY LOVE ME?!" Oh, yeah...I don't talk much, or wear the latest trends, I don't have a lot of free time or extra money. Holy shit, I'm in High School! NOOOOOOOOOOOOOO! Not again o.O
More on this stuff later. I already have tons to think about..
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